VAT calculator for creators

Find out whether registering for VAT would earn you money, and how much. Figures for the 2026/27 tax year.

1. What do you mainly earn from?

Pick whichever brings in the most money.

Brand deals and sponsored posts My own content (courses, newsletters, subscriptions) Selling physical products

2. Your income over the next 12 months (before any VAT) From UK brands and businesses (£) From UK followers (merch, subscriptions, courses) (£) From overseas platforms and brands, e.g. AdSense paid by Google Ireland (£)

Income from overseas businesses is usually outside UK VAT, so it does not count towards the £90,000 threshold.

3. How much of the VAT can you add to what followers pay? 0%

When you register, you must add 20% VAT to your prices. Brands won't mind because they claim it back, but your followers can't. At 0% your prices stay the same and the VAT comes out of your pocket. At 100% your followers pay the full increase.

4. How much do you already spend a year on goods used only for your business? (£)

For example props, backdrops, filming consumables, stationery, packaging and small cables. Services, software, travel, events and items that last more than a year, such as phones and laptops, do not count.

5. Is this your first year registered for VAT?

Yes No

Assumes the Flat Rate Scheme category for your main income (Advertising or Publishing, 11%, or 10% in your first year of VAT registration). To use that rate you must spend at least 2% of your VAT-inclusive turnover, or £1,000 a year if higher, on goods used exclusively for and necessary to your business. The amount you keep is taxable income. General information, not personal tax advice.

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VAT calculator for creators

You sell physical products, so standard VAT is likely right for you